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What’s In A Name? Choosing the right name
Shakespeare was not a business owner. To say a rose by any other name would smell as sweet might be poetic, but would it sell flowers? That is the question. Coming up with the right name is a crucial...
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Real Estate: Get Ready to Move!
Question: How is real estate like a Zumba class? Answer: Spring is a super time to move! And while the sign of someone who’s Zumba-ready is a spandex-clad body and athletic shoes, real estate signs can...
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Selling Your Home? Make It Shine!
Cleaning. Few of us like to do it, yet we seem more willing to spiff up our house for others than for ourselves. Housekeeper due to arrive? Quick, toss those dirty clothes in the hamper! In-laws...
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The ‘Elation’ in Relationship: Customer Closeness
Remember the bond you are cultivating with your customers and they will keep coming back! You’ve heard the maxim is, “It’s not what you know, it’s who you know.” Taking it a step further, we might say,...
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Animal Instincts: Creative Advertising
People who have pets tend to really love their animals. Really, really love them. So much so that they often make a photo of their cat or dog a screen saver for their laptop or cell phone. You know who...
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What’s Your Story? Customers’ Values
Were you a Cinderella and Snow White kind of kid? Or an adventure-loving child who preferred the evil queen or wicked stepmother because they were so (predictably) scary? Human beings are natural...
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You’re a What? Job Titles of the Future
Wouldn’t it be awesome to have a business card that reads, “Director, Ethical Hacking”? Or how about “Knowledge Sorceress”? Maybe “VP of Happiness”? These are just a few possible Job Titles of the...
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Marketing Magic Part 1: Raise the Bar on Brands
You’re going to see them everywhere this summer — but you’re so accustomed to it that odds are, you won’t even notice them. We’re not referring to the latest hot wheels or designer duds, except by...
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Marketing Magic Part 2: Art or Science?
There used to be a cute television commercial for a product called Razzles, which starts out as a candy and transforms in the mouth into chewing gum. The commercial depicted two children in a friendly...
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Sat/Sun: Cancelled! Enjoy your weekend!
While the constant proliferation of electronic devices has most people feeling like they’re always “on” these days, the third millennium’s omni-availability has also spilled over into the workplace,...
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How To Insure Your Signage Spells Service
According to one online report, social media management is a full-time job, and then some. Creating and curating content, updating social sites, dreaming up campaigns to boost brand awareness…clearly,...
View ArticleCan You Text A Sign?
Texting is taking over the world. A popular ad campaign shows a phone and a highway, with the caption, “Park it while you drive.” And a yard sign in front of a police department proclaims in no...
View ArticleThe Grandfather of Creative Genius
In Marketing Magic/Part 1, author Debbie Millman discussed how to become a brand genius. Now she deconstructs the creative process itself as she recounts the wisdom of iconic graphic designer Milton...
View ArticleHow to Get More Business Through Exceptional Customer Care
An intriguing article in Forbes magazine points out that while companies spend an inordinate amount of time and resources attracting new business, the same cannot usually be said of existing accounts....
View ArticleSay What? Marketing Brilliance!
Because we live in a visual world with nanosecond attention spans, the words on your sign are as important as the colors you choose and the type of signage (banner, yard sign, sandwich board, etc.) you...
View ArticleWe Love It Yeah, Yeah, Yeah, Yeah
If the Beatles had released “She Loves You” as an infomercial, it would have been a hit in the business world. Why? Because, according to researchers at the Massachusetts Institute of technology,...
View ArticleIs Your Message Tasteful?
Remember the old Starkist Tuna commercial with Charlie the Tuna? Charlie was always showing off his “good taste,” only to be told, “Charlie, Starkist doesn’t want tuna with good taste. Starkist wants...
View ArticleFoam on the Range: Foamboard signs
Everybody from kids to grandparents loves foam. Think Nerf balls, foam baseballs, paddleballs, mattress toppers, yoga mats…the list goes on. So if you’re foaming at the mouth trying to come up with...
View ArticleKeep It In the Community: Local Marketing
In our incredibly shrinking world, “local” sounds almost anachronistic. When we can have BFFs across the country or across the globe up close and personal at the stroke of a screen, when couples have...
View ArticleArtistic License: Great Signage
Is your business constitutionally capable of great signage? That’s a bit of wordplay, just like this engaging series of license plates. 51 license plates — one from each state plus the District of...
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